AUBURN HILLS, Mich. – Faurecia has announced the winner of its first-ever Pinterest competition, dubbed the "Faurecia Pin-spiration Contest." Participants were challenged to define the premium elements they would like to see in vehicles by pinning images that inspired them.
The contest called upon the viral Pinterest community to gather a composition of images representing the next generation of ideal vehicle interior design. Spanning 18 days, contestants pinned various images of what they believed embodied the definition of premium. The contest received 42 creative submissions, with 755 pinned images, ranging from fashion icons and technology gadgets to environmentally conscious components.
Receiving a brand-new 64 GB iPad and the associated bragging rights, Katie Roco of Troy, Mich., was named the winner of the competition with her board titled "Faurecia Pin-spiration."
"To me, premium in a vehicle means luxury, convenience, high-end and unexpected features," said Katie Roco, winner of the Faurecia Pin-spiration contest. "The Pinterest contest gave me the opportunity to visually show what inspires premium to me through an array of images with unique uses of material, comfort and technology playing a big part in my pins. Inspiration can come from anywhere and through things we use in everyday life such as bags, boots, natural materials and tech gadgets that make a person feel special or add convenience to their life."
Second and third place recognition for Faurecia’s Pin-spiration contest was honored to Michelle Doerr of West Bloomfield, Mich., and Lisa Berggren of Acworth, Ga.
"Our winner, Katie Roco, demonstrated a clear and creative understanding for premium quality and finishes," said Jay Hutchins, director of marketing and product planning for Faurecia Interior Systems. "She also chose to highlight a number of sustainable materials illustrating a genuine concern for the environment, which is a key consideration for Faurecia as well."
Each submitted Pinterest board not only helped qualify contestants, but also served as a unique opportunity to contribute ideas to the next generation of vehicle interior design while keeping in mind components of comfort, safety and connectivity.
"We are pleased with the results we have gathered from our first Pinterest contest and hope to further engage with end consumers through similar competitions in the future," said Jay Hutchins. "At Faurecia we are always looking for opportunities to hear directly from consumers."
