The battery campaign “Centra Mocy” has gained a distinction at the Golden Arrow 2018 marketing competition in Poland. The campaign was designed for Exide Technologies, a global provider of stored energy solutions for the transportation and industrial markets. Under the initiative motorists were invited for a free battery test, allowing faulty batteries to be identified and replaced to prevent a winter breakdown. The initiative was cited as being highly effective in building brand awareness and customer loyalty, and generated encouraging sales figures for Exide’s participating resellers.
The nationwide campaign – titled “Centra Mocy” – encouraged motorists to visit shops and garages for a free battery test. It was promoted in a range of media, and saw impressive uptake and participation.
“Brand awareness is critical in the Polish battery market, where motorists typically buy and replace batteries themselves. The Exide and Centra brands have an excellent reputation for quality, reliability and performance, which were further strengthened by the success of the campaign,” said Mariola Michalczyk, marketing manager Poland and CIS at Exide Technologies.
The Golden Arrow competition, organized by the Polish Marketing Association and VFP Communications, assesses the strategy, creativity, efficiency and freshness of marketing activity. This year, more than 142 applications were assessed, of which just 69 received nominations and 31 received awards and distinctions. “Centra Mocy” completed for Exide by the Polish marketing agency Just, gained its distinction in the category of Shopper Marketing.