RESEARCH TRIANGLE PARK, NC — The Equipment and Tool Institute (ETI) this year plans to host a a unique networking and promotional opportunity for the motor vehicle tool and equipment industry, called ToolTech. ToolTech will take places Tuesday, April 26, through Thursday, April 28, at the Renaissance Esmeralda Resort, Indian Wells, Calif.
“This two-day meeting is the only event in our industry that focuses exclusively on the companies which buy and sell vehicle-related tools and equipment,” said Brian Irish, ETI marketing manager. “For one low fee, participants can network with industry peers, meet potential customers, confer with current clients, meet one-on-one with OEMs and gain valuable insights from presentations by industry leaders.”
According to ETI, the ToolTech Company Showcase will provide ETI members a productive, personal atmosphere to discuss company products and services with buyers and decision-makers. Attendees to the showcase will include OEMs and their facilitation partners, mass merchandisers, national accounts, large fleets and automotive service education providers. Booth spaces and personnel are limited in order to make the event accessible to a wide range of participants.
Another important feature at ToolTech will be the Town Hall meeting on the evening of Wednesday, April 27.
“Our Town Hall meeting will be an open dialogue between our tool and equipment manufacturer members and the manufacturers’ representatives,” said Charlie Gorman, ETI executive manager. “We will provide a forum for free-flowing discussion between the groups and allow time to examine ETI services, manufacturer reps’ concerns and needs and areas for mutual cooperation.”
The ToolTech educational program will feature a keynote address by Paul Baffico, founder of Invisible Intellect Management Services and retired president of Sears Automotive Group. After his successful 35-year career at Sears, Baffico founded Invisible Intellect, a consulting firm specializing in strategic planning, leadership and operations management. The program also will include a special session with the California Air Resource Board (CARB) for scan tool manufacturers.
For more details about ETI ToolTech and other programs and activities, contact Brian Irish, Marketing Manager, Equipment and Tool Institute, at 919-406-8823 or [email protected].
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