Enerpulse Technologies, manufacturer of Pulstar spark plugs, announced it is partnering with Performance Warehouse Distributors to increase distribution to automotive performance enthusiasts. The company noted that the performance enthusiast consumer segment is its most responsive automotive demographic. Expanding distribution of Pulstar spark plugs into retail channels that target the specific consumer demographic is expected to drive sales revenue growth and generate a high return on investment for the company.
“Enerpulse recently became members of the Performance Warehouse Association (PWA) and will attend their conference in late August,” says Matt Ingram, director of sales for Enerpulse Technologies. “PWA caters to performance warehouse distributors who sell to local performance and speed shops across the country. The clientele for these businesses really care about the performance gains Pulstar spark plugs have to offer. So far, PWA has 33 confirmed resellers planning to attend the conference. Based on our understanding of the market, we believe that each reseller who begins working with us could result in approximately $250,000 in revenue annually.”
According to Heather Tausch, director of marketing and communications for Enerpulse Technologies, “We have found a loyal and highly responsive following with performance car enthusiasts. Feedback and testimonials consistently validate that Pulstar spark plugs deliver quicker throttle response, stronger acceleration and increased power. By targeting this demographic, Enerpulse will be able to build its Pulstar brand and grow market share, with a very efficient marketing spend. We plan on working with the sales and marketing teams of each of our performance warehouse distribution partners to support this push into the market.”
For more information, call 888-800-6700 or visit enerpulse.com.
