WARMINSTER, Pa. – ECCO Group and CRC Industries Inc., member companies of the Berwind Industrial Products Group, will share an increased 1,600-square-foot booth space at AAPEX.
"This show provides an excellent opportunity to interact with buyers, showcase our new products and programs and build relationships with our customers all at a single venue," said Louis Fresta, vice president of sales and marketing at CRC. "We are celebrating 40 years of CRC BRAKLEEN, the original aerosol brake parts cleaner and category leader, and we have a lot of exciting things planned for the show this year. It’s the perfect time for CRC to team up with our sister company, ECCO."
ECCO Group services aftermarket, OEM and private label customers around the world in a wide range of markets including mining, construction, towing, utilities, municipalities and emergency services. The ECCO product portfolio focuses on commercial vehicle safety equipment including beacons and lightbars, directional LEDs, back-up alarms, rear view camera systems, worklamps and accessories.
CRC Industries is a chemical specialties manufacturer for maintenance and repair professionals and do-it-yourselfers in the automotive, marine, heavy trucking, electrical, industrial and hardware markets. CRC trademarked brands include: CRC, K&W, Sta-Lube and Marykate.
In honor of BRAKLEEN’s 40th birthday, CRC will feature the No. 81 BRAKLEEN BimmerWorld BMW 328i at the front entrance of booth No. 4607. The BRAKLEEN car raced in the Grand-Am Continental Tire Sports Car Challenge series and BimmerWorld took the car to a podium finish at Mazda Raceway Laguna Seca in Monterey, Calif.
CRC has sponsored BimmerWorld Racing throughout 2011 and the team has played a key role in the company’s print, web and social media campaigns for BRAKLEEN.
BimmerWorld team owner James Clay stated, "We are genuine users and advocates of CRC automotive maintenance chemicals. We only partner with manufacturers of products that we trust enough to use ourselves, and we know we can always rely on CRC for superior quality and to keep our race cars running at peak performance."
Clay and other BimmerWorld drivers will be signing autographs in the CRC/ECCO booth at AAPEX, and celebrity NASCAR Sprint Cup driver Ken Schrader will also make a guest appearance from 2-4 p.m. on Nov. 1.
