Early bird conference registration closes Friday, March 3 for the Automotive Communications Council (ACC) annual conference. Held at the Renaissance Nashville Hotel, the ACC event kicks off with an opening “GoLocal” reception on April 10, and a full day of conference sessions on April 11 and 12, and is open to both members and non-members.
With a full agenda, the event organizers say that marketing and communications professionals in the industry can count on walking away post-conference with new viewpoints on digital best practices, emerging technologies and insights from aftermarket shop owners. All conference attendees will earn 1.3 CEUs toward the AAP/MAAP professional designation from the University of the Aftermarket.
“The highlight of our annual conference is the shop owner panel. This year, we are happy to bring two panels to the attendees,” said Sam Pennington, Valvoline, ACC vice president. “The addition of the second panel will bring first-hand market insights to the participants that aren’t found at many other industry events.”
The favored shop-owner panel will be hosted by Carm Capriotto, host of Remarkable Results Radio podcast. Capriotto, with 35 years of aftermarket experience, will engage local shop owners in conversation about how the parts manufacturers and distributors can best reach the shops with messaging, training and other resources.
The editor panel is hosted by Jim Merle of Babcox Media. The panel of editors, including Mike Maleski, Andrew Markel and Mark Phillips, will feature topics to help marketing and PR professionals understand an editor’s responsibility, aiding attendees in the task of maximizing media relations.