E3 Performance Products has announced that Kunzman and Associates has joined the company’s expanding roster of manufacturer representation for E3 spark plugs and performance products.
“With 46 years’ experience representing some of the finest automotive aftermarket manufacturers in the industry, in addition to numerous SEMA and PWA Manufacturer Rep of the Year Awards, it was an easy decision to entrust Kunzman and Associates to grow distribution of our performance product line,” said Rob Fisher, E3’s vice president of motorsports and marketing.
The 24-member expert staff of Kunzman and Associates services more than 3,000 accounts across 37 states east of the Rockies, including: Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode, Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, West Virginia and Wisconsin.
“With such a strong presence in the performance and racing marketplace, E3’s brand recognition is at an all-time high,” said Jonathan Kunzman, vice president of business development. “Timing could not be better for the introduction of their new DiamondFIRE line of ignition products. We look forward to turning the line into one of our fastest movers.”
The DiamondFIRE name comes from E3’s patented DiamondFIRE ground electrode found on every E3 Spark Plug. The design of the DiamondFIRE ground electrode promotes faster flame kernel growth, a more turbulent explosion of spark and Edge-to-Edge spark discharge for improved spark direction as well as extended plug life without the use of precious metals. Combined, DiamondFIRE technology results in increased power output, fuel efficiency and reduced emissions, according to the company.
Kunzman added, “We are also impressed that E3 is the official ignition products sponsor of NHRA, and the official spark plug for American Flat Track, NMRA and NMCA, and has had years of involvement with the Lucas Oil Series, NASCAR and many forms of racing. E3 is on the cusp of explosive growth and we are excited to help lay the groundwork for their success.”