MADISON, Ind. – Direct Lift is continuing its relationship with Barrett-Jackson serving as the Exclusive Lift Sponsor at all Barrett-Jackson events in 2014. This year’s auction schedule begins next week with Barrett-Jackson Scottsdale, an eight-day event held Jan. 12-19 in Scottsdale, Ariz. 
“This is the third consecutive year Direct Lift, North America’s leading hobbyist lift brand, has partnered with Barrett-Jackson,” said Lance Jones, Direct Lift brand manager. “At its events, Barrett-Jackson relies on Direct Lift vehicle lifts to show off some of the most valuable collectible vehicles on the market, so enthusiasts know they can trust Direct Lift to provide a high-quality product and reliable service for their own garages.”
Barrett-Jackson auctions feature a wide range of one-of-a-kind vehicles, many of which cross the block without reserve prices. The combination of high-end vehicles and no-reserve buying draws thousands of spectators and bidders.
At the Scottsdale event, Direct Lift vehicle lifts will be showcased at the Bidder Bar, pre-inspection area, Direct Lift booth in the vendor area and invite-only opening night gala, which features a performance by rock legend Bret Michaels. Live television coverage of Barrett-Jackson Scottsdale begins Tuesday, Jan. 14 on Fox Sports 2.
Direct Lift products also will be on display at Barrett-Jackson Palm Beach in West Palm Beach, Fla., April 11-13; plus Barrett-Jackson Reno Tahoe and Barrett-Jackson Las Vegas later this year.
For more information about Direct Lift, visit www.directlift.com.
For more information about Barrett-Jackson, visit www.barrett-jackson.com.
