LANSING, Mich. – Air Lift Co., a provider of air spring load support kits and control systems for more than 60 years, has hired Devin Pringle as marketing manager, performance division. In this role, he is responsible for developing and executing traditional and online marketing strategies that will increase brand awareness with consumers.
 
Pringle joined the company in May after spending two years as a Web statistical analyst specializing in advertising and research at Kelley Blue Book in Troy, Mich. He also held previous marketing and communications positions at JC Gibbons Manufacturing in Livonia, Mich., and ShopAtHome.com in Greenwood Village, Colo., where he focused on email and online campaigns and initiatives.
 
"We are pleased to have Devin join the Air Lift marketing team," said Brian Berry, director of sales and marketing, Air Lift. "He brings a wealth of knowledge in digital marketing that will be a great asset to our company. With his leadership, we will be able to reach performance customers more effectively online and with new and improved traditional marketing strategies."
 
Pringle holds an MBA from the University of Michigan and a bachelor of science degree in business administration from Franklin University, where he graduated Magna Cum Laude with distinction. He also has completed special coursework in social media marketing and process management.