The “2015 Top 100 Automotive Aftermarket Suppliers List” debuted last week at the annual NACE | CARS Expo and Conference with an expanded “Technical Information Directory” – a bigger and better “pull-out” technical information section for service and counter professionals that lists AASA supplier members’ brands and technical hotlines.
AASA and Babcox Media collaborated once again on the Top 100 Suppliers List and the Technical Information Directory – and have rolled out a new distribution strategy to put the “Technical Information Directory” into the hands of more technicians and shop owners to use in their businesses every day.
The 2015 Top 100 Suppliers List and Technical Information Directory was distributed to NACE | CARS attendees at the Babcox exhibit throughout the event, held July 21-25 in Detroit. Attendees at the AASA / ASA Warranty Task Force meeting on July 23 also received copies of the Technical Information Directory, where the idea for a single supplier technical information resource was conceived.
As in the past, this year’s Top 100 Suppliers List and Technical Information Directory will be sent to key industry executive subscribers with Counterman magazine. In addition, copies of the “Technical Information Directory” was distributed to all subscribers of the July issues of Counterman and Underhood Service magazines. The 2015 Technical Information Directory will be distributed to more than 86,000 aftermarket professionals throughout the supply chain.
Since 2003, AASA and Babcox have produced the Top 100 Suppliers List, the annual listing of top automotive aftermarket suppliers that includes product and brand information as well as annual global aftermarket sales figures. The Technical Information Directory was added last year to increase the publication’s value to service professionals.
The 2015 AASA Top 100 Suppliers List and the Technical Information Directory also can be downloaded in PDF format at the AASA website here. A searchable online directory of the Top 100 Suppliers will be available soon.