Davanti Tyres, a U.K.-based tire brand, has announced a commercial partnership deal as Everton Football Club’s official tire partner from 2017.

A three-year commercial sponsorship deal was signed in this month between Alan McTavish of Everton Football Club and Peter Cross, general manager of Davanti Tyres, at Goodison Park in Liverpool, England.

Davanti Tyres was launched in 2015 after years of intensive product testing and development. The brand now carries more than 10 different patterns of tires ranging from smaller passenger cars, heavy-duty commercial taxis/van tires, to high-performance SUV/4×4 and winter tires.

“Growth in the global market is key to our expansion plans and this partnership allows us to collaborate with the club on a number of projects to promote our brand in conjunction with the globally recognised Everton brand,” said Cross.

Since its launch, Davanti Tyres says it has seen levels of sales growth that are unprecedented in the established global tire industry. The company has grown in size and now sells its products on five continents, with offices and sales teams in the U.K., China and Germany.

Davanti says it felt the time was now to focus on the next stage of its global brand development. This global commercial partnership with Everton Football Club was an ideal step forward for Davanti’s global visions and expansion plans. There are a lot of synergies to be drawn between the ambitions of the two companies on a global scale, according to the companies.