CRC Industries Partners With Automotive Celebrity Jessi Combs To Promote 'Powerful Chemistry' - aftermarketNews

CRC Industries Partners With Automotive Celebrity Jessi Combs To Promote ‘Powerful Chemistry’

See Combs at CRC Booth No. 13172 during the SEMA Show in Las Vegas.

WARMINSTER, Pa. – CRC Industries has announced a new multi-year campaign partnership with automotive celebrity Jessi Combs to deliver the company’s message of "Powerful Chemistry."
 
A custom fabricator, TV show host, racing driver in multiple forms of motorsports and land speed record holder, Combs is a widely known automotive personality and role model for women in the industry. To launch the campaign, Combs will appear at CRC’s booth No. 13172 at the SEMA show in Las Vegas. She will be signing autographs at the booth from 3:30 to 5 p.m. on Wednesday, Nov. 5.
 
Combs, who says she has used CRC Brakleen Brake Parts Cleaner for years, stated, "I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise. I need to be able to depend on the products I use to stand up to the demands I put on my vehicles."
 
"Engaging Combs as our spokesperson will bring excitement and energy to the perception of the CRC brand in the minds of our target audience," said Dori Ahart, marketing manager, CRC Automotive Division. "Jessi Combs is the real deal – a highly skilled woman who has achieved significant success and respect in a male-dominated industry. Her reputation and passion for everything automotive will help strengthen the core message behind CRC products – powerful chemistry and advanced technologies that help keep vehicle performance in top form."
 
CRC plans to use Combs’ celebrity status to enhance the image of the brand in a number of ways. Combs will make appearances at SEMA and other venues on behalf of the company, and she will be featured in a new multi-media ad campaign in 2015.
 
According to Ahart, Combs also will endorse CRC’s fuel system additive, CRC 1-TANK POWER RENEW. "CRC 1-TANK POWER RENEW is poised for growth, and Combs will help us take this product to the next level," said Ahart. "Combs epitomizes the phrase ‘do-it-yourself’ (DIY), and CRC 1-TANK POWER RENEW is the ultimate product for DIYers! Simply adding the concentrated detergent formula to your fuel delivers proven results with the very first use and restores a vehicle’s power and driving performance while also reducing harmful emissions and increasing miles per gallon."
 
Combs agrees that the product is well-suited to her busy lifestyle. "With CRC 1-TANK POWER RENEW, you just pour it in, fill up the tank and go, and it does what it is designed to do – it rids your vehicle’s fuel system of all the harmful carbon buildup," said Combs. "Not to mention it’s convenient and easy to use – just add to your fuel every 4,000 miles – that fits in perfectly with my hectic schedule."
 
CRC 1-TANK Power Renew is available for both gasoline and diesel powered engines, and is sold at participating NAPA Auto Parts Stores nationwide, Advance Auto Parts, AutoZone, Pep Boys and other quality automotive wholesale distributors and retailers.
 
For more information on CRC 1-TANK Power Renew and a $5 rebate coupon visit: http://crc1tank.com.
 
 

You May Also Like

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

Dayco Adds Almost 30 Part Numbers to its Portfolio

Dayco announced it is adding coverage to three of its product lines – serpentine belt kits, belts and hoses. The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage. The following is a breakdown of the part numbers by product category:

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect and diagnose several components integrated with ADAS.

Bendix Releases New Technical Materials Supporting ADAS and Connected Components
Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024
ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report

Other Posts

Continental Celebrates Expansion in South Carolina

The 90,000-square-foot-building has capacity for 350 employees and is designed and built for future expansion potential.

Continental Celebrates Expansion in South Carolina
The Group Moves Membership Conference to November 

The move was made in support of Industry Week and Right to Repair.

The Group logo
2024 Auto Care Connect Conference Keynote Speakers Announced

This year’s guest speakers will be Armida Ascano, Dr. Peter Fader and Lt. Col. Dan Rooney.

Auto Care Connect
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack