ROCK HILL, SC — Wray Ward Laseter, based in Charlotte, NC, is an independent creative marketing communications firm that has been selected as agency of record by Chicago Pneumatic’s Vehicle Service Division. The company has been given the responsibility for developing and implementing a comprehensive advertising, interactive and public relations program for Chicago Pneumatic.
Wray Ward Laseter will manage public relations, creative and digital development, direct marketing and market segmentation analysis, media planning and buying assistance, sales support and collateral materials for the company’s line of aftermarket tools, accessories and compressors.
“With its more than 100 years of product innovation, Chicago Pneumatic is recognized by professional automotive and body shop technicians as a tools pioneer and market leader,” said Jennifer Appleby, president and chief creative officer of Wray Ward Laseter. “We will work hand-in-hand with CP to create a marketing communications program that enhances its brand, which already enjoys a strong legacy.”
“Our brand building and marketing initiatives in the U.S. demand an agency with a high level of creative abilities backed by innovative strategic thinking,” said Paul Humphreys, global communications manager, CP Vehicle Service Division. “Just as important, we must have an agency that can make the commitment to be a true partner with us. We found these abilities and this commitment with the team at Wray Ward Laseter.”
Chicago Pneumatic, based in Rock Hill, SC, is a manufacturer of pneumatic tools with a strong presence in power tools and equipment in the vehicle service market, including automotive and truck tire shops, truck and automotive general repair and body shops. The company’s key products in the vehicle service market include pneumatic impact wrenches, ratchets, drills, grinders, hammers, sanders and other body shop tools, along with a comprehensive range of compressors.
Wray Ward Laseter is one of the region’s largest, independent creative marketing communications agencies, providing clients with programs that include advertising, public relations, interactive and direct marketing. Founded in 1977, the agency’s clients include AmWINS, Crescent Resources, Huber Engineered Woods, North Carolina Education Lottery, Springmaid and Wamsutta home fashions, Sunbrella performance fabrics, VELUX skylights and WIX Filters.
For more information about Chicago Pneumatic, go to: http://www.cp.com/.
