Cellacore Inc., a provider of product information management (PIM) software, has announced a strategic relationship with the SEMA Data Co-Op (SDC) for data distribution.

Through this collaboration, Cellacore’s clients and users will have access to the hundreds of distributors and resellers in the automotive aftermarket that are members of the SEMA Data Co-Op, resulting in streamlined delivery of accurate product data and improved speeds at which receivers will obtain data.

“SEMA Data Co-Op understands the value of accurate data and how our technology helps companies centralize that data. This effort allows us to automate the process to get data into the SDC network, which lowers the costs and improves efficiencies,” said Tony Minock, CEO and co-founder of Cellacore. “The communication of our technologies will be seamless from a user and a receiver’s perspective.”

Jim Graven, director of membership for the SDC, added, “Cellacore’s ability to compile companies’ data and deliver ready-to-use files to the SDC leverages the strengths of both systems for the benefit of our industry.”

Cellacore clients will receive incentives as they join the SDC network. For additional information about Cellacore’s PIM solution and SEMA Data Co-Op member incentives, contact Tony Minock at [email protected] or Jim Graven at [email protected].