CDTi also announced the launch of the new DuraFit website. Located at www.durafit-exhaust.com, this website provides additional information regarding the features and benefits of DuraFit DPFs, along with links to download video, sales literature and the DuraFit product catalog.
According to Greg Borden, commercial director for DuraFit, “This website helps communicate the distinct advantages of DuraFit replacement DPFs – differentiating DuraFit from substandard products … It underscores our position of ‘Designed to Fit. Built to Last’ and provides a very valuable resource to expand the DuraFit distribution channel and support our marketing outreach efforts.”
Based on a 2012 industry report, the market for medium- and heavy-duty vehicle after-treatment maintenance and repair is projected to grow from $0.5 billion in 2010 to $3 billion by 2017.
According to Ian MacDonald, CDTi’s vice president of sales, “The medium- and heavy-duty aftermarket segments are just starting to recognize this multi-million dollar opportunity for replacement DPFs. And savvy aftermarket channel members are looking for quality units to avoid the high return rates associated with off-shore and remanufactured DPFs. We have proactively developed our DuraFit DPFs to directly address this opportunity, and we are now focused on growing the distribution reach of this exciting new product.”
Designed and manufactured in North America, DuraFit DPF’s are exact-fit OEM replacements; meet or exceed OEM emissions requirements; are backed by an industry-leading 18-month, unlimited mileage warranty; and are fully-supported by a growing distributor network and field application specialists, according to CDTi.
