Clean Diesel Technologies Inc. has announced changes to its sales team and promoted Jason Soika to vice president, sales and marketing, North America effective immediately. Most recently serving as senior director, DuraFit, Soika’s responsibilities will expand to assume leadership of CDTi’s broader commercial efforts in the North American market.
In addition, Eric Bippus has resigned as executive vice president of sales and marketing to pursue new professional opportunities. He will assist with the transition of his duties and consult with the company during this transitional phase.
Matthew Beale, CEO of CDTi, said, “Since joining CDTi in December 2015, Jason has demonstrated impressive leadership of our DuraFit sales initiatives establishing Clean Diesel as a technology and quality leader in the OEM replacement market. His broad skill set and extensive experience in the heavy-duty trucking market match very closely with our customer priorities and growth objectives in North America. We are excited to have Jason lead our North American efforts as we drive ahead in the expansion of our product offering in the heavy-duty market. Also, we thank Eric for his many contributions to CDTi during his tenure including the successful build-out of our commercial network in the North American replacement market. We wish him continued success in the future.”
Soika stated, “CDTi’s technologies offer equivalent or better performance while using comparatively less platinum group metals. Our products enable our customers to attain cost-effective emissions regulation compliance, operational dependability and productivity. I look forward to continuing to drive growth in my new role.”
Soika’s career within the commercial vehicle sector spans more than 18 years. Prior to joining CDTi, he was a senior account manager at Remy International where, for three years, he led the sales and account management for Remy’s strategic heavy-duty customers. From 1999 to 2012, Soika held increasingly responsible positions at Daimler Trucks North America, including purchasing agent, regional sales manager, center manager, distribution manager and product manager. He received a Bachelor of Science degree in business management from the University of Phoenix.
