Auto Aftermarket Marketing
EGR USA Introduces Creator, Influencer Program

EGR encourages top truck influencers to apply, to receive EGR-branded products free of charge.

Team Penske and PPG Build on Longtime Partnership 

Relationship to surpass 40 years with extension across Team’s INDYCAR, NASCAR programs.

Firestone Partners with National Non-Profit

Firestone will play a role in the Tread Lightly! trail cleanups and team training throughout 2023.

MAHLE Aftermarket Extends Partnership with Casey Currie 

Currie regularly participates in off-road competitions and exhibitions as a member of the MAHLE engine parts test team.

Autoshop Solutions Partners With Turnkey Marketing

The companies say this partnership allows them to offer a comprehensive marketing solution for all shop customers.

Sylvania Launches ‘Eyecare by Sylvania’ Campaign

The multimedia campaign allows drivers to literally “see the difference” in their nighttime driving experience.

Pirelli Announces #PirelliNation Road Race Rider Program

The program ensures racers are the first to know about the latest Pirelli news, products and marketing opportunities.

American Powertrain Announces #BaconShift Promotion

Customers who buy any ProFit 5- or 6-speed manual overdrive transmission kit will receive 2lbs of Benton’s Bacon.

Gaubert Oil Launches New Website

The new site features updated content and navigation along with important info for Gaubert Oil customers and partners.

Hoosier Introduces ‘Hoosier Hero’ Program Inaugural Class

Hoosier Heroes recognizes accomplished competitors globally who share Hoosier Racing Tire’s passion for success.

Federated Continues Holiday Facebook Diecast Giveaway

Federated will be giving away an eclectic group of limited-edition diecasts, including racing and classic cars.

KYB Releases New ‘Consumer Reaction’ Videos

Unscripted footage documents the difference new shocks and struts can make for real-world drivers.