Auto Aftermarket Marketing
MBE to Provide Marketing, Communications Support for Litens

As the agency of record, MBE Group will help with marketing and branding strategies focused on reaching repair technicians.

Standard Motor Products Launches New Corporate Website

“This new site has been designed to improve the user experience of all stakeholders,” the company said.

Transtar Launches New Ad Campaign Featuring Vanilla Ice

The Transtar A/C product line is the organization’s first entry into non-transmission or driveline parts.

RNR Tire Express Kicks Off Father’s Day Giveaway

All 184 RNR Tire Express franchise locations will be taking part in the search for this year’s giveaway winner.

BorgWarner Unveils New Logo, Marking Shift to E-Mobility

This is the first time the logo has changed in more than three decades.

Yokohama Tire Partnering with FuelFest for 5th Straight Year

FuelFest’s latest stop is at Irwindale Speedway (near Los Angeles) on Saturday, June 3.

AAM Group Unveils Streaming Service for Aftermarket Resellers

N-Store TV is a playlist of informative and brief product videos produced by The AAM Group’s video marketing team.  

MAHLE Launches Choice of Champions Promotion

The promotion offers technicians a chance to win one of two custom-built vehicles: Z06 Corvette and Jeep Gladiator.

SimplyEuro Automotive Repair Wins Gold Website Design Award

The winning website was created by Autoshop Solutions for SimplyEuro Automotive repair.

BorgWarner Launches Co-Branded Trophy Merchandise

This is the first time officially licensed BorgWarner Trophy and IMS co-branded items will be available to fans.

Advance to Sponsor Rev Racing’s Driver Development Program

Rev Racing operates the competition arm of the NASCAR Drive for Diversity Development Program.

Chevron Road Trip Demos Renewable Gas Blend

Chevron says the road trip across the U.S. Gulf Coast will “showcase an innovative new gasoline blend with more than 50 percent renewable content.”