LAS VEGAS – The Car Care Council Women’s Board (WB) announced the recipients of the 2007 Automotive Communications Awards (ACA). The winners were honored during the Women’s Board reception, which took place Tues., Oct. 30, at the Sands Expo Center during AAPEX.
The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and PR efforts.
Companies that received honors include:
Business-To-Consumer Awards
– Television Commercial
NASCAR Performance
Mother-in-Law
– Radio Commercial
Tenneco, Inc.
Monroe Shocks Change Phone
– Print Ad
Robert Bosch, LLC
Bosch Spark Plug Consumer Advertising Campaign
– Educational Article
Tenneco, Inc.
That Pothole Ate My Car
– Video News Release
AutoNet TV
Tire Pressure Monitoring System
– Brochures, Booklets and Handouts
NASCAR Performance
NASCAR Angels Brochure
– Special Promotions & Promotional Events
Federal-Mogul
Champion 100 Year Commemorative Promotion
– Car Care Clinics
ACDelco
Knowledge is Power Program
– Posters, Calendars & Other Collateral Materials
Federal-Mogul
Dale/Dean Poster
– Public Relations Efforts
Bridgestone Americas Holding, Inc.
Bridgestone Firestone Safety Scholars Video Contest
– Website
Aftermarket Auto Parts Alliance, Inc.
www.800autotalk.com
– Other – Print Ad Campaign
ACDelco
Consumer Health/Preventative Maintenance
Business-To-Business Awards – Print Ad to Distribution/Retail Audience
Robert Bosch, LLC
Bosch Wiper Blade Trade Advertising Campaign
– Print Ad to Technician/Repair Audience
ACDelco
All Makes All Models Challenge
– Print Ad – Best Use of Graphic
Four Seasons
Problem Solving Parts Ad
– Print Ad – Best Use of Copy
Federated Auto Parts
Aloha Sweepstakes Ad
– Corporate Image Campaign
Beck/Arnley
You Just Know When Something is Genuine
– Co-op/Partnering Campaign
Raybestos Brakes/Affinia
Ready to Go!
– New Training Materials – Video
The Timken Company
Timken Tech Series Demo CD
– New Training Materials – Print
SKF
SKF Pole Position Seal/Bearing Replacement Guide
– Magazine Article – General Market/Special Interest
Counterman Magazine
The Globalization of the Groups
– Magazine Article – News
Aftermarket Business
Till Death Do Us Part
– Newsletter to Customer or “External” Audience
Activant Solutions, Inc.
The Activant Aftermarket Review
– Logo Design/Usage
AIM
AIM Corporate Logo
– Web site
The Timken Company
Timken Tech Series Web Training
– Merchandising
Federal-Mogul
ANCO Contour Roll-Around Display
– Special Promotion
Federal-Mogul
Fel-Pro Only Promotion
– Best PR Effort
Bridgestone Americas Holding, Inc.
Bridgestone Firestone Classroom “Behind the Wheel” Drive and Learn Program
– Packaging
Federal-Mogul
Champion Performance Additives & Lubricants
– Best Application of “Be Car Care Aware” Campaign/Logo
NASCAR Performance
NASCAR Angels
Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2007 sponsors include: SKF, Automotive Communications Council (ACC), Bell Litho, AskPatty.com, Four Seasons, the Marx Group, Maximum Marketing Services, Mobile Air Conditioning Society (MACS), N.A. Williams and Tomorrow’s Technician magazine.
“I would like to congratulate the 2007 Automotive Communications Award recipients and extend my sincerest thanks to everyone who participated,” said Katie Noga, president of the Car Care Council Women’s Board. “With so many outstanding submissions, it was difficult for our judges to choose the winners.”
