Bridgestone Corp. has unveiled a refined global corporate social responsibility (CSR) commitment, “Our Way to Serve,” centered around three priority areas: Mobility, People and Environment. The new commitment builds upon a decade of progress and learning via Bridgestone’s initial CSR program, the 22 CSR Focus Points. “Our Way to Serve” reflects the company’s longstanding philosophy of “Serving Society with Superior Quality,” and a recognition that the best companies not only perform for their stakeholders, but also contribute to a better world.
“We live in a time of unprecedented global change. Whether growing social inequalities, the myriad impacts of globalization or the effects of climate change – the world is faced with many great challenges,” said Masaaki Tsuya, global CEO and representative executive officer, Bridgestone Corp. “Our team has always embraced its responsibility to help advance sustainable development and solve world problems, but is now focusing on priority areas that can best be impacted by Bridgestone’s leading scale and unique knowledge.”
Bridgestone says it is committed to providing easier, safer, smoother and more seamless mobility for its customers through innovative technology. Building on the enthusiasm of its employees to connect with people worldwide, the company also is focused on building safer and healthier communities, and improving access to education. With regard to the environment, Bridgestone continues to work toward a sustainable society by operating in harmony with nature, valuing natural resources and reducing carbon dioxide emissions.
“Bridgestone is a global leader because our employees around the world apply creative thinking and advanced technology to improve the way people move, live, work and play,” added Tsuya.
During 2017, Bridgestone employees will be working diligently to refine Environment targets and establish measurable Key Performance Indicators (KPIs) for the Mobility and People Priority Areas based on best practices and key stakeholder engagements.
Along with the new priority areas, Bridgestone also is strengthening basic governance, compliance and behavioral characteristics expected of any responsible company. These common principles – or Management Fundamentals at Bridgestone – cover:
- Compliance, fair competition
- Human rights, labor practices
- Procurement
- Business Continuity (BCP), risk management
- Safety, industrial hygiene
- Quality and customer value
Conducting business in more than 150 countries, Bridgestone believes in the importance of building relationships with and contributing to the local communities where it operates. In its Sustainability Report, Bridgestone highlights efforts toward creating safer, healthier and more sustainable communities.
Visit Bridgestone’s “Our Way to Serve” special web page for more detail.
