BOLT ON TECHNOLOGY has announced a live webinar on its e-book, “The Auto Repair Shop’s Guide to Attracting Millennials.” The session will be hosted live on Aug. 2 by BOLT ON’s marketing director, Devyn Bellamy, to walk shop owners through concepts in detail and teach viewers new methods for increasing their bottom line by utilizing America’s largest consumer market. He also will cover exclusive content that is not included in the e-book.
“At BOLT ON, we know that gaining millennials’ attention is a challenge today because there is so much information available at the consumer’s fingertips,” said Bellamy. “That’s why we’ve taken the time to really identify where automotive shops need to be in order to truly grab the eyes and business of the fastest-growing and largest spending group in the U.S.”
The webinar will dive deep into the tactics that work best for communicating with Generation Y and show viewers how to incorporate these techniques into their existing business models.
By joining the webinar, the company says participants will learn how to:
- Use internet marketing to their advantage
- Make social media attract customers
- Get customers to respond faster
- Use digital inspections to turn a ‘no’ into a ‘yes’
- Increase A.R.O. with millennial money
Live stream the event on Aug. 2 by registering here.
A copy of “The Auto Repair Shop’s Guide to Attracting Millennials: How to use Millennial Money to Stay in the Black” is available here.