Since its launch in the 90s, Black Magic has strived to be the No. 1 tire and wheel cleaner that give drivers’ wheels a “fresh off the lot” look. Black Magic is unveiling an updated slogan and design around a new theme, Own Your Shine.

Brand Manager Sean Johnson commented, “Black Magic is launching a new look for 2016 for its entire portfolio of detailing products. Our products stand apart from the competition with our quality ingredients, and we want to continue to stand out to consumers with our new look. Black Magic is committed to provide the best products for tires and wheels to give consumers the confidence to own their shine.”