Bestop, a global manufacturer of Jeep and truck soft tops and accessories, has acquired Baja Designs (BD) in San Marcos, California. Known as “The Scientists of Lighting” for more than 20 years, BD engineers lighting systems to stay at the forefront of off-road racing and on- and off-road driving.
Bestop says the acquisition reflects the company’s priority of growing both organically and through acquisitions in the automotive aftermarket. The company says it will continue to invest in brand development and aggressive product innovation, while evaluating opportunities to extend into new product categories.
“We believe that now is the right time to join forces with Bestop because there is a huge opportunity to leverage each other’s strengths and move even faster toward our shared long-term visions,” said Alan Roach, Baja Designs founder. “This is all about making the Baja Designs’ business, brand and culture even stronger than it is today.”