BASF’s VisionPLUS Performance Group program is now I-CAR–approved. In 2017, each Performance Group member will receive seven I-CAR Platinum points for meetings they attend, helping them maintain I-CAR Platinum status each year.
“Our Performance Group community is growing and getting stronger each year,” said Craig Seelinger, BASF VisionPLUS program manager. “We continuously strive to develop the best-performing and most profitable collision shops in the country, and this first-in-the-industry approval from I-CAR demonstrates the value these meetings bring to BASF customers.”
According to the company, 2016 was a strong year for both growth and profitably across the board for Performance Groups. Members meet several times a year to discuss current industry issues, best practices, profit improvement and insurance relations.
“BASF has been an invaluable partner of ours for more than 10 years,” said Jason Bartanen, I-CAR director – industry technical relations. “The BASF Refinish Performance Groups strengthens this commitment and emphasizes the need for continuous business process improvement. We’re excited to reach BASF students in a new way, and are happy to support and expand the I-CAR BASF management training.”
BASF VisionPLUS University classes were I-CAR-certified last year. Certifying the Performance Group meetings was the next evolutionary step and provides deeper insights into the shops’ business practices, says the company.
For more information regarding VisionPLUS University courses, contact Craig Seelinger at 313-720-8231 or [email protected].
