BASF Enhances Website Featuring Glasurit Resource Center - aftermarketNews

BASF Enhances Website Featuring Glasurit Resource Center

BASF has introduced an enhanced website for its premium Glasurit refinish systems. The website offers more information, including the interactive Glasurit Resource Center.

SOUTHFIELD, MI — BASF has introduced an enhanced website for its premium Glasurit refinish systems. The website offers more information, including the interactive Glasurit Resource Center.

The new Glasurit website can be accessed directly at www.basfrefinish.com /glasurit.html or via the BASF Automotive Refinish website (www.basfrefinish.com) . The website offers a wide range of technical information and marketing materials for distributors of BASF refinish products and for end-users of Glasurit systems and tools.

One of the most important additions to the Glasurit website is the innovative Glasurit Resource Center, a newly improved interactive information and marketing tool. The Resource Center is also available as a CD-ROM and can be ordered via the BASF Refinish eStore, which can be entered through a link on the home page.

“One of our main objectives is to help our customers be more successful,” said Anthony Dyach, Glasurit Product Manager for BASF’s Automotive Refinish business in North America. “Glasurit products, and value-added offerings such as our training programs and the Small Damage Repair System, have a proven record of helping our customers succeed through improved productivity, lower total cost and customer satisfaction.

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