The Automotive Training Institute (ATI), an automotive business coaching and training company, raised more than $70,000 for Kids Beating Cancer (KBC) from attendees at its annual SuperConference. This year’s conference was hosted near KBC’s facility in Orlando, Florida, and was attended by more than 600 of ATI’s members, partners and vendors. Some attendees raised the money through fundraisers at their businesses prior to the event and others participated in fundraisers on-site and made pledges at the event.
KBC provides life-saving transplants and testing to children with cancer regardless of insurance coverage or the family’s financial means. These services are provided at no cost at the KBC Pediatric Transplant Center. “ATI’s member donations will help us uphold our commitment to expand services to more children by removing financial barriers. We are grateful for this donation and have dedicated a kids patient room at the KBC Transplant center at Florida Hospital for Children in ATI’s name,” said Sam Azar, vice chair of the KBC board.
ATI was honored among other top donors at KBC’s Hats & Heroes Ball on Saturday, Sept. 29. Days later, on Oct. 1, members of ATI’s leadership attended an unveiling at the KBC Pediatric Transplant Center to view the kids’ patient room with a permanent sign recognizing ATI’s members contributions from SuperConference 2018.
Richard Menneg, president of ATI, said of the fundraiser participants, “Our members are the heartbeat of their communities and this type of generosity shouldn’t surprise anyone. They do it every day.”
The ATI SuperConference is where the best of the best in the automotive aftermarket meet to celebrate their success and learn strategies to run more profitable shops that thrive in today’s economy. The 2019 SuperConference will be held in San Antonio, Texas in March.
