The newly released Auto Care Association 2015 Digital Tool and Equipment Purchasing Trends Study reports that decision-makers routinely sought product technical specifications and warranty and price information on automotive-related websites, but ultimately purchased their tools from mobile vendors and full-line parts jobbers.
This two-part report extensively explores the decision-makers’ utilization of the Internet as a tool and equipment purchasing medium. The first part of this report analyzes tools purchasing, with the second focusing on equipment purchasing all of which is based on the redesigned survey questionnaire created by the Auto Care Association’s Tool and Equipment Committee. The report provides insight into the overall factors influencing tool purchasing decisions, online tool and equipment purchasing experiences, type of tools and equipment planned for future purchases and percent of tools and equipment purchased online.
The new 2015 Digital Tool and Equipment Purchasing Trends report is now available for $175 for Auto Care Association members and $350 for non-members. To order, visit autocare.org/market-intelligence, or call Auto Care Association market intelligence at 301-654-6664.
