The Auto Care Association has announced its schedule of upcoming webinars in October.
At 1 p.m. EDT on Oct. 19, interested attendees can join the one-hour teleforum series hosted by the Auto Care Association’s Manufacturers’ Representatives Council titled, “The E-Commerce Effect: Where Are Your Customers Shopping?” This teleforum will address several topics within the current state of e-commerce and where it’s headed, including:
- The impact of e-commerce on retail categories and its potential threat for auto parts
- The effects of online shopping to brick-and-mortar auto retailers
- The changing expectations of customers on product delivery time
- The key drivers behind customers shifting to e-commerce
The teleforum, moderated by Marc Pappas, vice president, data services and e-commerce, Federal Auto Parts, will feature panelists Malcolm Davidow, partner, Schwartz Advisors; Tom Frey, vice president of information and technology, Automotive Distribution Network; and Curtis “Andy” Massoll, president, Curt’s Service Center.
At 2 p.m. EDT on Oct. 20, the Auto Care Association will feature a webinar titled, “Ground Signal: Insights for the Modern Brand” on consumer insights and customer experiences presented by Ground Signal, a location-based audience research company.
The webinar, presented by Melki Ko, Ground Signal chief strategy officer, will focus on the value of capturing customers’ social experiences and data to help brands better understand their online and offline behaviors.
Registrants who cannot attend the webinars live will be sent a recording after the webinar has concluded.