MIRAMAR, Fla. Auto 7 Inc. has appointed five regional manufacturer’s rep agencies to help support growing demand for its Auto 7 brand of OEM Quality replacement parts for the fast-growing fleet of Korean vehicles sold in North America.
According to Senior Vice President Jim Murphey, Auto 7 has appointed Seth Johnson Sales in New England; SRS Marketing in the Northeast and Middle Atlantic states; Marketing Solutions in Missouri, Iowa, Nebraska and Kansas; Pacific NW Sales in Oregon and Washington, and Rep. Work Sales for the West Coast. The five agencies also will provide sales support for Auto 7’s Precise brand, which offers all makes and models of fuel pumps and modules.
“Thanks to significant sales increases for both the Auto 7 and Precise brands, we now have a growing network of aftermarket distributors around the country that need our sales support,” said Murphey. “Shipping the initial pipeline orders to the distributor is only the beginning of the selling process for us. We provide pull-through programs along with a marketing fund to help our distributors promote brand awareness and increase sales.”
Murphey added that Auto 7’s marketing programs are important but the company understands the need to have feet on the ground and work with the distributors’ sales reps.