BOSTON – Private equity firm Audax Group has acquired Wheel Pros LLC from Platinum Equity. Headquartered in Denver, Colo., Wheel Pros is a designer, marketer and distributor of branded aftermarket wheels. The company also distributes performance tires and accessories. Founded in 1995 with two distribution centers, the company today carries proprietary, leading brands that are recognized across all major vehicle segments and are sold through a national footprint of 25 distribution centers and internationally.
 
Geoffrey Rehnert, co-CEO of Audax Group, said, “Wheel Pros is a market leader in the automotive aftermarket industry. We look forward to partnering with Randy White, Jody Groce and the Wheel Pros team to grow the business organically and through strategic add-on acquisitions.”
 
Randy White, CEO of Wheel Pros, added, “We are excited to continue growing the business organically and by leveraging Audax’ expertise in identifying and integrating add-ons. I look forward to working with our new partner and creating a larger strategic enterprise.”