CLOVER, S.C. – PFC Brakes Europe has announced that the Andreani Group is its new Italian distributor of car and motorcycle brake parts, for both road and motorsport use. Headed by former motocross rider and suspension expert Giuseppe Andreani, the company will use its famed expertise to provide PFC Brake Europe’s Italian customers, on both two and four wheels, with local sales and technical support.
 
While the Andreani Group is best known for its involvement in motorcycling, the firm now has a substantial presence in four-wheeled motorsports, with technical support trucks and technicians attending a range of motorsports in Italy from shows, rallies, circuit races, hill climbs and off-road events.
 
To ensure the shortest lead times, the Andreani Group, based in Pesaro, will stock brake pads, discs and associated parts at its 2,000-square-foot facility where it distributes other well-known performance brands such as Öhlins Samco, Marchesini and Termignoni.
 
“Andreani Group commands huge respect in Italy and is known for the high level of technical support it offers its trade and private customers,” says Peter Babbage, managing director, PFC Brakes Europe. “Its knowledge of vehicle dynamics will be particularly relevant when supporting customers.”
 
PFC Brakes Europe said it plans to further expand its motorsport and road ranges for both cars and bikes in 2014. Nominating additional specialist distributors is the latest stage to support growth that has included being selected as a supplier to the Porsche Supercup, with new series announcements imminent, the company says.
 
“Our European headquarters have grown significantly in the past six months, with two new account managers providing technical support for motorsport, automotive and fleet customers across Europe,” added Babbage. “With other significant announcements in the coming months, we are creating a robust infrastructure for all customers, wherever they are.”