Cellacore Inc., a provider of product information management (PIM) software, has announced that AMALIE Oil Co. has deployed the company’s Product Desk to manage all aspects of its product data to support its continued product development and manufacturing expansion.
Founded in 1903, the AMALIE Oil Co. is a full service industrial and specialty lubricants company headquartered in Tampa, Florida, with an additional production facility in Charleston, South Carolina. AMALIE blends and packages automotive and industrial products shipped in all 50 states and more than 100 countries.
AMALIE Oil Co.’s continued growth led to the selection of Product Desk to centralize the management of product data and related information, says the company. Product Desk also allows AMALIE to automate the importing and exporting of mission-critical data in the ACES/PIES formats.
“We selected Product Desk developed by Cellacore as our PIM solution because of the unprecedented level of industry functionality built into the solution that will allow us to streamline our business,” said Gianni Barkett, chief technology officer of AMALIE Oil Co. “Cellacore’s understanding of the automotive industry and what they have put into Product Desk has significantly increased our ability to manage the changing industry landscape and the demand on our business related to managing product data, media and getting all the associated information to our customers in properly formatted ACES/PIES formats. We are really impressed with the Cellacore team. This is a game-changing solution for the aftermarket automotive industry.”
“AMALIE’s commitment to technology is one of the key drivers to their success in the marketplace. They truly understand the benefits of automating workflow’s using technology,” said Tony Minock, CEO and co-founder of Cellacore. “We are extremely proud to be a trusted partner of AMALIE Oil Co. and excited about the impact Product Desk will have on their business.”
For more information about Product Desk and Cellacore’s services visit cellacore.com.
