Akebono Brake Corp.’s EURO Ultra-Premium ceramic disc brake pad line was awarded “Best Overall Import Aftermarket Product or Product Line” by the Import Vehicle Community, a segment of the Auto Care Association. The Akebono team, led by Dr. Wilm Uhlenbecker, president and CEO, Akebono Brake Corp., accepted the award at AAPEX 2016 in Las Vegas.
“We are deeply gratified and honored that the EURO Ultra-Premium brake pad line has once again been selected for this prestigious award,” said Ken Selinger, director of aftermarket sales and marketing, Akebono Brake Corp. “This is an especially notable win for Akebono in light of the many recent introductions by our top competitors of European-focused brake pad lines that have entered the aftermarket.”
This is the second time in three years that Akebono’s EURO Ultra-Premium ceramic brake pads have been named the “Best Overall Import Aftermarket Product or Product Line” as part of the annual Import Product and Marketing Awards held by the Import Vehicle Community.
The product was judged by the association according to its superiority in areas of commercial success, quality of reputation, market demand, distribution, presentation and packaging and highest profit potential for the distribution chain, among others. Notably, the product was chosen best out of dozens of categories and hundreds of products for import vehicles.
“This award is a testament that Akebono Ceramic Technology is supremely effective and so highly regarded in this competitive market, such that we have become the benchmark for European specialists and professional technicians throughout North and South America,” said Selinger.
The EURO Ultra-Premium brake pad line was introduced in 2005 to offer vehicle owners a highly engineered, application-specific product designed specifically to optimize the braking performance of European vehicles. The brake pads are 100 percent made in the U.S., and offer the premium braking power, vehicle control and smoothness expected by European vehicle manufacturers, Akebono says.
The pads also deliver “best in class” performance in the critical areas of noise, vibration and harshness (NVH), virtually eliminate brake dust for cleaner wheels, are low-copper for the least possible environmental impact and help ensure longer rotor life, according to the company.
Akebono’s EURO Ultra-Premium line is designed exclusively for European vehicles, including Audi, BMW, Fiat, Jaguar, Land Rover, Mercedes-Benz, MINI, Porsche, SAAB, Volkswagen and Volvo.