The Alliance Wraps Up Its Muscle Car Madness Promotion

Aftermarket Auto Parts Alliance Wraps Up Its Muscle Car Madness Promotion With Giveaway Of 4th Car

Chuck Franklin of Chuck & Meredy’s Auto Service in Big Rapids, Michigan, won the toss for $50,000. With the money, he successfully bid for a limited edition 2011 Camero SS.

Twenty-five Auto Values/Bumper to Bumper winners in the Muscle Car Madness Sweepstakes gathered in Indianapolis site of the Mecum’s 2016 Indy Spring Classic in the culmination of the promotional event. The group made up of service center operators enjoyed an automotive-themed weekend, loaded with food, fun and entertainment.

Alliance - Muscle Car Madness SweepstakesOn Thursday, the group arrived to a welcome reception and dinner that culminated with the attending service centers selecting their own lucky number to see who would win the $50,000 to bid on the car of their choice at the Mecum Auction on Saturday.

On Friday, the attendees participated in a variety of entertainment opportunities suiting their personal preference, including attending Indy 500 practice sessions, previewing the 500-plus cars offered for sale at the auction along with some shopping and sightseeing. That evening, at a dinner event, a second round of lucky numbers was drawn.

Chuck Franklin of Chuck & Meredy’s Auto Service in Big Rapids, Michigan, a customer of Alliance shareholder Auto-Wares, and Scott Casella of City Tire Co. in Pittsfield, Massachusetts, a customer of Alliance shareholder Hahn Automotive, were selected for the coin toss that would designate the final winner. Franklin won the toss and the $50,000, while Casella took home the second place prize of $500.

“I was stunned,” said Franklin, “I’ve never won anything like this.” After admiring the cars, Franklin observed that, while the auction was featuring the classic Muscle Cars of the last century, “It looks to me a smart buy would be to invest in a future classic.”  

Franklin won the bidding for a limited edition 2011 Camero SS, one of only 250 produced with the 545 HP six speed manual transmission. “This is a car that will only appreciate over the years,” said Chuck. “And with thanks to Auto Value, I bought it, paid taxes and commission and shipped it home with enough leftover to put a dent in what I’m going to owe Uncle Sam. What a weekend!”

The Muscle Car Madness Sweepstakes began in the fall of 2015 and three previous lucky winners received vintage American Muscle Cars, including a ‘69 Mustang Fastback, a ‘71 Chevelle Malibu and a ‘69 Dodge Challenger. Over the same time period, 25 contestants were selected to travel to Indianapolis to the Mecum Auction where the one lucky individual was selected to win the money to buy a car. There were more than 100,000 entries during the promotional period.

You May Also Like

MEMA Partners on Enhanced Aftermarket Logistics Solutions 

The MEMA, eShipping Partner Program offers MEMA member companies a robust transportation management platform.

MEMA, The Vehicle Suppliers Association, announced its partnership with eShipping, a nationwide distribution chain management company headquartered in Kansas City, Missouri. The newly launched MEMA & eShipping Partner Program aims to enhance logistics solutions for the automotive aftermarket industry.

The MEMA & eShipping Partner Program offers a robust transportation management platform, including Less Than Truckload, Full Truckload, Small Parcel, International, Specialty Modes, Warehousing, Distribution and TMS Technology.

Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

Collin Shaw promoted at MEMA
MEMA Aftermarket Suppliers Forms New CEO Council

The council brings together executives from the automotive, commercial vehicle and remanufacturing sectors.

DOJ, FTC Support MEMA Aftermarket Suppliers’ Petition

The petition expands consumer access to vehicle operational, diagnostic and telematics data.

YANG Holds Regional Meetup with Leadership 2.0 Session

The event took place March 11 at the Hilton Garden Inn Charlotte/SouthPark in Charlotte, North Carolina.

YANG Leadership 2.0

Other Posts

MEMA Aftermarket Suppliers’ MiX Certifications Announced

DRiV’s Elisse Richardson and Gates Corporation’s Bryce Neumeier were recognized for their commitment to excellence in their respective roles.

MEMA Aftermarket Suppliers’ MiX Certifications Announced
Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

Right to repair 2
MEMA Q1 Webinar to Feature Wedbush Analyst Seth Basham

The webinar is scheduled for 1 p.m. ET on March 13.

Seth Basham MEMA
New Sponsorship Opportunities for Auto Care Connect

Auto Care Connect, taking place May 5-8 in downtown Chicago, annually brings together professionals from across the auto care sector.

Auto Care Connect