Interactions, a provider of innovative retail solutions and experiential marketing, and Advance Auto Parts will hit the road this month for two 2017 Mobile Tours. This year’s Advance Auto Parts Restoration and VIP Tours are designed to engage and educate auto enthusiasts, fans of DIY car repair and professional installer partners where they live and play.
The Restoration Tour kicked off on March 10 at Daytona Bike Week and features a fully branded, state-of-the-art truck and trailer hauling a 1967 Camaro RS that will be restored along the tour route at Advance’s participating TECHNET member shops. The Restoration Tour will deliver a highly immersive, hands-on experience for auto enthusiasts. The VIP Tour, which kicks off in Austin, Texas, in April at the MotoGP Red Bull Grand Prix of The Americas, also promises to deliver an extraordinary experience for attendees and will feature a custom-branded truck with garage-themed components.
This is the fourth consecutive year of Mobile Tours for Advance Auto Parts and Interactions, following the success of last year’s tour, which made 41 stops throughout 17 states in a nine-month timeframe. The 2017 tours focus on deeper customer engagement through interactive and educational experiences, as well as driving traffic to Advance stores through local events, professional installer partnerships and VIP experiences for Speed Perks members.
The Restoration and VIP Tours will feature parking lot events, educational seminars and talk shops for auto enthusiasts across the country. Event attendees will have the chance to win prizes, try out the Speed Perks game app, and on the Restoration tour, meet Tuxlee https://www.instagram.com/tuxleeontour/, the Speed Perks tour mascot and Instagram star. The tours will feature more than 24 events in the first half of the year, including concerts and car shows such as the Barrett-Jackson car auction in West Palm Beach, Florida, and the CMA Music Festival in Nashville, Tennessee.
“We’re revved up for our fourth annual Mobile Tour with Interactions and are looking forward to an exciting and memorable experience for all of our attendees,” said Advance’s Chief Marketing Officer, Walter Scott. “Throughout this year’s tour, we will be engaging our DIY and professional customers in the experience and setting Advance apart as a company that has a passion for our customers and a passion for yes.”
“Through our partnership last year, we were able to engage with nearly 100,000 event attendees, and we’re eager to once again team up with Advance Auto Parts,” said Nicole LeMaire, vice president, Interactions. “This year’s tours give us the opportunity to involve new markets and provide consumers with an educational and fun experience. We look forward to supporting this initiative as Advance Auto Parts reaches more DIYers, professional installers and enthusiasts around the country.”
Attendees can spread the word about the event on social media by using the hashtag #AAPRevItUp, visiting the Mobile Tours’ microsite, and by following Interactions Marketing on Facebook and Twitter and also Advance Auto Parts on Facebook, Twitter and Instagram.