Accella Tire Fill Systems, a division of Accella Performance Materials, has teamed up with its customers and dealers to plant nearly 120,000 new trees in partnership with American Forests, a non-profit conservation organization. To replant forests destroyed by natural disasters, Accella, which manufactures eco-friendly polyurethane fill for pneumatic tires, and its OEMs, aftermarket dealers and distributors around the world are planting one new tree for every tote of its tire fill product purchased. The initiative is part of the company’s industry-leading “One Tote, One Tree” green campaign.
A record-breaking 10 million acres of land burned across the U.S. in 2015 alone, according to the National Interagency Fire Center. This year’s 2016 fire season, which began in May, has already claimed five times more acres lost to fire damage, in comparison to last year, as reported by U.S. Department of Agriculture. Wildfires are detrimental to our natural resources, and with each acre burned, come the loss of untold numbers of trees that are essential to our planet’s health.
Recently, Accella’s contributions provided 2,000 new trees to the Pole Creek Fire Reforestation project in Oregon, undertaken by American Forests this past year. A major fire in the fall of 2012, together with other recent large fires, burned more than 165,000 acres in the resource-rich area of the Deschutes National Forest, outside the town of Sisters in central Oregon. Reforestation within the Pole Creek Fire zone will accelerate the development of mature forest to meet a broad range of habitat requirements for wildlife, help control erosion and provide other important ecosystem services.
“Accella Tire Fill System’s generous and ongoing partnership with American Forests exemplifies how responsible businesses across the United States — and the world — have supported our work for more than 140 years,” said Lea Sloan, vice president of communications, American Forests. “Our mission to restore threatened forest ecosystems and inspire people to place greater value on the role of trees in our world is greatly amplified by campaigns like `One Tote, One Tree.’ Accella has also helped us to raise awareness in the corporate world regarding the need to ‘give back’ to our environment by promoting essential reforestation.”
Accella Tire Fill Systems aims to improve sustainability across the global industrial tire marketplace. For additional information, visit accellatirefill.com.
