AAMP Global, a manufacturer of in-vehicle technology, has announced the global launch of its brand EchoMaster, vehicle safety for consumer and commercial drivers, and expanded product, sales and marketing resources to support EchoMaster authorized dealers.
“There is no bigger global growth opportunity for AAMP right now than safety,” said David Klatt CEO of AAMP Global. “We have the right to win in this category with our overwhelming product suite, targeted marketing strategy, the fusion of PAC and EchoMaster, and a robust organizational commitment to hyper-invest in this category. This launch includes a comprehensive line that meets the needs of commercial and consumer drivers today, with an aggressive product roadmap to follow that will include the leading edge technologies of tomorrow.”
In a world where road accidents are commonplace, consumers and commercial customers alike are looking to reduce risk, increase safety and protect their investments. EchoMaster provides a full range of safety solutions, including blind spot cameras (for front, rear and side use, with multiple mounting options available), monitors, sensors, DVRs and dash cams. The range includes universal solutions as well as vehicle-specific.
The most effective driver assistance technology also needs to be as easy to use as possible, with minimal intervention from the driver. AAMP says this is why it has combined forces with EchoMaster and PAC. These integrated safety solutions add important safety features, while seamlessly integrating that technology into the overall driving experience. EchoMaster’s line of integrated safety solutions leverages PAC’s 40 years of vehicle integration experience delivering vehicle-specific solutions that add safety without compromising the OEM look or experience.
With the brand re-launch comes a new and improved website, EchoMaster.com, which features a vehicle fit finder, improved product information and a Dealer Tools section.
“There is an increasing demand for aftermarket safety technology from consumers, many of our retail customers are already in the safety space while some are brand new to it. Our goal is to make it easy for dealers to either enter the space, or increase their success within this growing category,” said Marie Still, chief marketing officer of AAMP Global. “When developing the brand, we took the time to reach out to consumers, understand their buying patterns and needs, and we have developed informative packaging and high impact in-store displays based on what we found. Our authorized dealer packages include turnkey retail solutions that allow our customers to transform their retail environment with an effective experience that draws the consumers in to the category and then walks them through the path to purchase.”
In addition to consumer focused packaging and displays, EchoMaster dealers have access to content to support their own multi-channel marketing efforts, including prepared social media content, graphics, consumer collateral and more.
In addition, to support growing and evolving EchoMaster’s global safety line, the company has committed dedicated additional product, sales and marketing resources.
Shaun Findley, AAMP’s vice president/general manager of global Safety, Connectivity and Audio will continue to lead the product development efforts for EchoMaster. Reporting to Findley and leading safety efforts globally will be Augustin Leung, senior product manager.
“Over the past year we’ve been working diligently behind the scenes to combine three world-class safety brands,” said Findley. “We now have the right brand, the right structure and the right product suite to continue to innovate the vehicle safety technology space. With the foundation in place, our product team is now focused on executing on an already robust product roadmap, developing leading edge, high-quality safety solutions for consumer and commercial drivers.”
In addition to the expanded product development support, sales and marketing have ramped up their resources with field training and sales support from Team Phantom, and a newly implemented technical sales team headed by Brad Chapple, director of sales at AAMP, and co-founder of Intraphex.
For more information visit EchoMaster.com.