MOORESVILLE, N.C. – Brad Keselowski Racing (BKR) will conduct an online contest to provide fans an opportunity to have their Twitter handle featured on the No. 19 BKR RAM that Keselowski will pilot in the season-opening NASCAR Camping World Truck Series race on Friday, Feb. 24 at Daytona International Speedway. This contest will be run in cooperation with BKR sponsors Cequent Consumer Products and Cooper Standard.
The contest kicked off Jan. 30 and runs through Friday, Feb. 3. To be eligible, fans will need to do the following:
1. Have a Twitter account;
2. Re-tweet/answer the Tweet from Brad in which he asks fans to predict his finishing position in the race; and
3. Follow on Twitter
Keselowski,
Cequent’s Reese Towpower brand and
Cooper Standard.
At the conclusion of the contest period, all the fans who have responded to Keselowski’s Tweet and are followers of @keselowski, @ReeseTowpower and @CooperStandard will be entered into a pool. From this pool, 5,000 Twitter handles will be drawn. Decals of these 5,000 Twitter handles will be featured on the bed of the No. 19 BKR RAM driven by Keselowski. Subsequently, an additional 10 Twitter handles will be drawn. The 10 grand prize winners will have their Twitter handles prominently featured on the sides of the truck (five per side).
All of the contest winners will receive an autographed photo of Keselowski with the truck. The grand prize winners will receive a personalized autographed photo of the Truck with Keselowski standing next to their respective Twitter handles, as well as BKR team gear. Additionally, throughout the week of the contest, every 72nd re-tweet (up to 5,000 re-tweets) of Keselowski’s contest-launching Tweet will be eligible for a prize. Prizes will include gear and merchandise from BKR, Cequent and Cooper Standard. The number “72” represents the combined number of all the Dodges and RAMs Keselowski owns and/or drives in NASCAR’s top three series (No. 2 in the Sprint Cup Series, No. 22 in the Nationwide Series, and No. 19 and No. 29 in the Camping World Truck Series).
The contest winners will be announced on Wednesday, Feb. 8. The grand prize winners will be announced on Friday, Feb. 10. In the weeks leading up to the race, Keselowski will Tweet renderings of the Truck, photos of his driving uniform, photos of the contest winners’ Twitter handles being applied to the Truck, and the finalized Truck as it will roll onto the track in Daytona.
“During the off-season, I have been putting a lot of thought into how to further engage with the fans,” said Keselowski. “Social media, and Twitter in particular, is an important tool for NASCAR, for the drivers, and for the sponsors. This contest is designed to bring all three of these elements together in way that can uniquely reward the fans. It will be cool to, in a way, carry all of the prize winners with me in the race. Hopefully they will get a thrill out of being on the truck and having their Twitter handles appear on TV. Twitter represents a fun way for me to communicate with our sport's fans. Hopefully I can take that fun to the next level and bring all of them to victory lane In Daytona!”
The NextEra Energy Resources 250 will air live on SPEED Channel at 7:30 pm ET on Friday, Feb. 24.
