WARRENSVILLE HEIGHTS, Ohio – Sherwin-Williams Automotive Finishes A-Plus Network has announced a new affiliation with Admin Concepts Inc. of Richmond, Va., to offer social media management services to its collision repair facility members.
 
Admin Concepts works with businesses, particularly collision repair shops, to create and maintain their social media marketing on websites and forums such as Facebook and Twitter. These digital partnerships have demonstrated consistent business improvement and increased customer awareness in each body shop’s local market. In particular, Facebook has proven to be an effective source to market collision repair services to a vast audience for an affordable price, according to Sherwin-Williams.
 
“We are excited to team with Admin Concepts to provide turnkey digital services to help our A-Plus Network members better market their services in their respective communities,” says Troy Neuerburg, manager of marketing business services at Sherwin-Williams Automotive Finishes. “This new social media package offered to our network of leading repairers includes regular posting of relevant consumer information, updated business promotions and further integrates the shop’s other marketing and brand-building materials.”
 
Jordan Hendler, president of Admin Concepts, offers some advice for repairers starting to venture into social media: “There are many opportunities to enhance and grow business using social media. The tools available are proving that the shops that are using them gain more market awareness, with lower costs, than all traditional types of media. Our program helps those who don’t have the time – or expertise – to do it all themselves at a very reasonable price.”
 
For those repairers looking for more than the social media “basics” Admin Concepts also offers more extensive Facebook marketing services, such as campaign creation, specialized page design services and customer e-newsletters.
 
According to Sherwin-Williams, the A-Plus Network is made up of an exclusive group of collision repair specialists who reflect the industry’s highest standards. The program offers many business-building opportunities, including: business management training through A-Plus University workshops; building insurance relationships by offering continuing education training to insurance agents; loyalty rewards points; marketing programs and Vision Group participation.