LAS VEGAS  – Trico Products recently received two honors at the 2011 Automotive Communications Awards. The company was recognized for its Fall 2011 radio campaign and revamped website at a ceremony held during AAPEX 2011.
 
Heard across a wide spectrum of news, sports and music stations, the radio spots were part of a comprehensive, high-impact consumer advertising campaign designed to drive demand for TRICO wiper products at participating retailers and vehicle repair shops across the U.S. The campaign also included television and online advertising that delivered more than 400 million impressions promoting TRICO’s message of superiority in wiper technology right when drivers need it most: “TRICO - seeing you through.”
 
Launched this fall, the new tricoproducts.com was completely re-invented with new navigation that intuitively directs consumers, aftermarket professionals and original equipment manufacturers to the products and information most relevant to them, the company says.
 
In addition to the more intuitive navigation, Trico says the new site prominently reflects the company’s new refreshed branding— “seeing you through” – used throughout TRICO’s packaging, advertising, promotions, sales and in-store support materials.
 
Sponsored by the Car Care Council Women’s Board and the Automotive Communication Council, the Automotive Communications Awards applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.