COLMAR, Pa. – Dorman Products says it has returned from AAPEX in Las Vegas "geared up" for 2012, after launching several new initiatives.
 
The focus of the Dorman booth this year was "Accelerate Your Growth," creating value for customers by growing the aftermarket. Featured in the booth were hundreds of formerly "Dealer Only" parts released throughout the year as well as key growth categories including complex electronics, diesel, window regulators, TPMS sensors, brakes and control arms.
 
Also debuting at the show was Dorman's newest tool for finding Dorman HELP! parts. The Online HELP! Visual Product Search makes the complete HELP! product line accessible with the click of a button. The HELP! line is composed of light- to medium-duty do-it-yourself replacement parts. Users can access the site by visiting www.FindDormanHelp.com.