In order to accelerate the launch into the North American Aftermarket, TRW required a catalog management system that was scalable, configurable and could easily produce catalog data and product information satisfying new customer requirements, according to Solenium Group.

Russ Stebbins, TRW’s director, North American Aftermarket, commented, “Talking Pictures was clearly the best fit for TRW. Not only can we configure the system to meet our needs, but we can generate data files for our customers quickly and easily. Reducing the time required to create and distribute data to customers will have a positive impact on sales.”

Juergen Mehlis, TRW’s product and application data manager, added, “We are very pleased with the functionality Talking Pictures provides us, it is clear that we can grow with this system as our needs change. We were also impressed that, in a few shorts weeks, Solenium was able to load our data in Talking Pictures and produce our new brake catalog.”Mr. Mehlis also added, “The time and resources required to produce customer-specific data files can be significant. With Talking Pictures we can generate data files for distribution to our customers with minimal resources.”