LAS VEGAS – Honeywell Friction Materials, the maker of Bendix brake products, is launching a completely revised point-of-sale kit that provides repair shops with all the tools necessary to both show and tell the tangible benefits of receiving the best brake job possible for their vehicle.

The all-new Bendix Sales Kit includes a window cling, educational counter mat and counter cards, and a premium friction sample – and was designed in part using feedback from repair shops. The company notes that clear messaging throughout the kit’s elements both educates and empowers consumers to make the best choice in brake pads for their vehicle, while also enabling technicians to maximize the profit potential of their business.

Using the counter cards, technicians can guide customers through a few basic questions designed to define their driving style, as well as gauge each customer’s personal preference for certain product-specific features (longer life, stopping power and performance – or lower dust, less noise and pedal feel). Once driving style and preferences are determined, the counter cards then match individuals with the brake pads that will best meet their needs.

Powerful graphics on the window cling reinforce the importance of reliable, safe brakes with depictions of everyday events such as a child chasing a ball into the street. The counter mat features nine clearly identified warning signs of potential brake problems, including vibration, pull, squealing, soft pedal and more. The friction sample gives customers a hands-on example of the unmatched quality the Bendix team has provided for more than 80 years.

“Brakes are one of the most important safety systems on a vehicle. The sales kit was designed to be very consumer friendly and give drivers added piece of mind that they’re investing in the appropriate upgrade or replacement brake pads for their vehicle and driving style,” said Jim Kelley, director of sales, Americas for Honeywell Friction Materials. “These materials are also extremely useful to technicians who quite often find themselves having to explain complex repairs to customers unfamiliar with braking systems.”

Distributors and shop customers interested in learning more should contact their Honeywell Friction Materials sales representative or local Bendix supplier or visit