ORLAND PARK, Ill. – Attendees of the Learning Forum education sessions at the 2011 Automotive Aftermarket Products Expo (AAPEX) will earn up to 0.1 continuing education units (CEUs), per session, by the University of the Aftermarket toward the Automotive Aftermarket Professional (AAP) and Master Automotive Aftermarket Professional (MAAP) professional designations.
 
Thirty education sessions will be held over a three-day period Nov. 1-3 at the Venetian in Las Vegas. All AAPEX education sessions are free, except for the Lunch & Learn sessions, which require registration and pre-payment of $25 per person.
 
Sessions will be held in Marco Polo Rooms 701-706 on the Venetian/Palazzo Congress Center Level 1 in the Venetian Hotel.
 
Tuesday, Nov. 1
 
•   2012 Aftermarket Outlook
•   Increasing Your Competitive Advantage by Communicating a Stronger Philosophy/Positioning Within Your Markets
•   Import Parts Explosion: Are You Taking Your Share?
•   Market Intelligence: Don’t Do Business Without It!
•   The Four Critical Steps to Increasing Your Sales Management Leadership and Team’s Selling Success
•   Not More Social Media! The Continuing Evolution of Social Media Integration Within Marketing Campaigns *LUNCH & LEARN*
•   Building Successful Categories for Aftermarket Products
•   Your Business and Your Market Share Are Being Affected by Your State Legislature
•   QR Codes 101: What Are They and How Can They Grow Your Business?
•   Advances in Aftermarket Data Standards
•   New Vehicle Technologies and Their Impact on the Future
 
Wednesday, Nov. 2
 
•   You’ll Love Working Here! The Performance Power of Workplace Culture
•   Packaging That Attracts Consumers: Winning Ideas to Generate Sales in the Automotive Aftermarket
•   Salespeople are from Venus: Installers are from Mars
•   Emerging Business Models: New Pathways to Growth and Profit
•   Selling Process Techniques: The New Age of Selling
•   New Fuel Technologies: Plug Into Profits with Electric and Hybrid Cars
•   2012 Aftermarket Outlook *LUNCH & LEARN*
•   5 Trends in 5 Minutes: Trends Affecting the Aftermarket Environment
•   Your People Are Your Profits – How to Guide Your Employees to be Efficient, Effective and Extraordinary
•   How a Revived Auto Industry & Continued Emergence of Import Nameplates Will Shape Aftermarket Decision Making
•   Accessing Repair Information on Today’s Vehicles and the Role of NASTF
•   Making Packaging a Team Player in Brand Protection
 
Thursday, Nov. 3
 
•   Advantages of Internet Access in Repair Shops to Increase Productivity
•   Inside the Shop of Tomorrow and Aftermarket Telematics
•   Collaboration: Building Stronger Buyer/Supplier Relations
•   Mode $06 Data and Drive Cycle Diagnostics
•   Customer Relationship Management for Repair Shops: The Myths and Facts
•   Share the Knowledge – Gain the Profits
•   Catalytic Converter OBD II Diagnosis
 
For more information on the AAP/MAAP designation program at the University of the Aftermarket, visit www.northwood.edu/aftermarket/aap-maap-designation.aspx.
 
For more information on the Learning Forum sessions, click here.