GRAND RAPIDS, Mich. – eTool Developers has appointed S. Kellie Colf to its team as director of sales and marketing. In her new role, Colf will work collaboratively with all team members in areas of business development, account management and marketing.
 
“Kellie was a natural pick for our team,” said Luanne Brown, president of eTool Developers. “Kellie is has an incredible grasp of the industry and of the work that we do here. She brings a wealth of knowledge and experience to her new position, and we are confident that her contribution is going to help us take our company to the next level.”
 
"I am very pleased to join this growing, innovative company as director of sales and marketing,” said Colf.  “It is very exciting for me to have the opportunity to make a meaningful contribution to the continued success of eTool Developers and to that of the aftermarket clients that we serve."
 
eTool Developers provides the aftermarket industry with custom web- based business tools and implementation services. Clients include PWA, LEER, EGGE, Motor State Distributing, Husky Liners, Truck Accessories Group (TAG), The Car Coach and more.  Some of their branded eTools include: ePIM (Product Information Management), an aftermarket-specific PIES 6.2 and ACES 3.0-compliant data management and standardization system; eLMP (Learning Management Platform) and eCMP (Content Management Platform).