ROCHESTER HILLS, Mich. – TRICO Products has announced the launch of an all-new upgraded website, designed to quickly guide consumers, aftermarket professionals and original equipment manufacturers to the information they need.

The new tricoproducts.com has been completely redesigned with new navigation that the company says “intuitively” directs visitors to the products and information most relevant to them. This navigation features front page tabs for drivers, trade and OEM visitors, allowing each of these audiences to access the content about TRICO products specific to their needs.

In addition to the more intuitive navigation, TRICO says the new site prominently reflects the company’s refreshed branding and “seeing you through” tagline. The new look is used throughout TRICO’s packaging, advertising, promotions, sales and in-store support materials.

The new website also is integrated with the TRICO pages on Twitter, Facebook and YouTube channels, where the brand shares news and information on visibility and safety issues. These social channels now provide a forum for drivers to share their “moments of truth,” offer helpful videos demonstrating the proper installation of wipers, announce promotional offers and engage with prospective employees and business partners, according to TRICO.

“When designing this new site, our goal was to create a best-in-class portal that was not only easy for our visitors to use, but also provides valuable information that will keep them coming back,” said Kevin O’Dowd, global director of marketing, corporate branding and strategy for Trico Products. “The new tricoproducts.com better reflects our refreshed brand image while also guiding users to the specific content they need in fewer clicks.”