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Federated Customers to 'Get Dirty with Kennys'
August 23, 2011
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By aftermarketNews staff
STAUNTON, Va. – The winners have been chosen in the annual Federated “Get Dirty with Kennys” promotion and now the real fun begins. These lucky Federated Car Care Center members will get the chance to dirt race with two racing legends, Kenny Schrader and Kenny Wallace.

“The ‘Get Dirty with Kennys’ promotion has become an annual favorite with our members and customers,” said J.R. Bishop, director of motorsports and event marketing for Federated Auto Parts. “We want to congratulate the winners and wish them luck because I know the Kennys have no pity for our racing rookies. It should be a great weekend of fun and racing, and we know the winners will have a once-in-a-lifetime experience.”

The Federated Car Care Centers sending winners to race the two Kennys at Schrader’s I-55 Raceway in Pevely, Mo., in early September are: Mastertech Automotive of Vancouver, Wash.; Mike’s Car Care of Lafayette, La.; Bill’s Motor Works of Titusville, Fla. and Jon’s Advanced Auto Center of Redford, Mich.

To be eligible to win a chance to “Get Dirty with Kennys,” a shop must have been fully enrolled as a Federated Car Care Center member by July 15, 2011. All Federated Car Care Center members in good standing were automatically registered to earn a chance to win the all-expense paid trip to I-55 Raceway.