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PPG Fall MVP Conference Set to 'Reveal the Power of Performance'
August 18, 2011
By aftermarketNews staff
STRONGSVILLE, Ohio – Dynamic keynote speakers, engaging interactive seminars and workshops and networking with peers and industry partners are all on the agenda for the upcoming PPG MVP Business Solutions Conference, which takes place Sept. 18-20 at the Sheraton New Orleans Hotel located in the heart of the “Big Easy.”

Intended for owners and managers of collision centers using PPG Refinish products, the biannual conference is part of PPG’s commitment to provide cutting-edge business thinking and solutions for its MVP customers. PPG says the conference theme, “Reveal the Power of Performance,” reflects that commitment and focuses on the timely matter of how collision centers can maximize their overall performance and profitability in the current economically challenging environment.

“At PPG, we are constantly looking for ways to bring value to our customers; it’s something we are very committed to,” said Jim Berkey, PPG Automotive Refinish, director, MVP Business Solutions. “We are also excited about the opportunity to learn, exchange ideas and grow stronger with our customers and preferred collision vendors. That’s what makes conferences like this one so important.”

The theme, “Reveal the Power of Performance,” will be carried through the conference’s keynote addresses, seminars and workshops as each event centers on a performance-related component and its impact on a shop’s business. Valuable information and ideas will be presented and shared, all clearly intended to help a shop improve its bottom line through measured performance-accelerating processes.

Prominent speakers Greg Horn, Ross Shafer and Chris Andreoli will expand on the theme by offering substantive strategies that can accelerate performance. Horn, vice president of industry relations at Mitchell International and a regular contributor to Auto Body Repair News and Property Casualty 360, will discuss trends affecting the industry and individual shop performance, while noted author Shafer will point out why being relevant to your customers and team members is the only way to grow during a recovery. Andreoli, corporate claims director, repair shop and industry relations for Progressive Insurance, will present the insurance perspective on improving shop operations.

Interactive workshops and seminars led by PPG MVP staff and industry experts will focus on the diverse factors — from employee relationships and Lead and Lag measures to social media marketing and more — that directly affect collision center performance. Attendees will have opportunities to examine their current business structure and determine what steps are needed to moderately adjust or radically revamp their approach to establishing a true performance-oriented business model. In the end “Reveal the Power of Performance” becomes more than a theme; it offers a dynamic pathway to improvement.

For more information about the MVP Conference, including details of seminars and workshops, visit