CHARLOTTE, N.C. – NASCAR Automotive Group and its family of automotive partners under the NASCAR Performance brand have launched the 2011 “Extreme Measures” public service announcement campaign and accompanying sweepstakes, which will give one NASCAR fan a VIP trip to this year’s NASCAR Champion’s Week in Las Vegas.
The campaign featuring NASCAR drivers Trevor Bayne, Greg Biffle, James Buescher, Ricky Stenhouse Jr. and Tony Stewart is a humorous take on avoiding extreme measures to get the most out of every mile. The campaign offers NASCAR fans and motorists tips on how to get better fuel mileage through proper vehicle maintenance.
The centerpiece of the campaign is a 30-second television spot that will launch this weekend and run through Sept. 4 on NASCAR broadcast partners ABC, ESPN and SPEED.
Now through Sept. 4, NASCAR fans can enter the “Extreme Measures” sweepstakes by visiting www.nascar.com/auto. One grand prize winner will receive a trip for two to the 2011 NASCAR Champion’s Week events, including round trip airfare, a three-night hotel stay, tickets to industry events including the NASCAR Victory Lap and NASCAR After the Lap, plus an opportunity to meet a NASCAR personality and win tickets to the NASCAR Sprint Cup Series Awards Ceremony. Seven secondary winners will receive two tickets to the NASCAR Hall of Fame, while seven third-place winners will receive a NASCAR Performance prize pack of automotive accessories.
“Extending the life of your car has never been more important, and regular automotive maintenance is one way to ensure you maximize your car’s performance and extend fuel mileage,” said Todd Armstrong, managing director, NASCAR Automotive Group. “There are few who can better articulate how to get the greatest efficiency from your car than NASCAR drivers.”
In addition to the national television spot, the campaign also will be supported with national print, radio, online and social media exposure and is expected to deliver a combined 86 million impressions.
Concept for the PSA was done by Austin, Texas-based Big Blue Sky Advertising and production completed by NASCAR Media Group.
