WESTMINSTER, Calif. – Steve French has joined Revolution Supply Co. as its senior sales and marketing manager, effective June 14.

In this new role, French is responsible for expanding sales volume with the Oro-Tek distribution network by implementing a series of focused strategies revolving around education, market penetration and product placement. Additionally, French has management responsibility for the marketing department. These duties include but are not limited to print media, web-development, cataloging, branding and design.

French graduated from Damelin Business School in Johannesburg, South Africa, with a degree in business management and also has a bachelor's degree in professional advertising from Damelin Business School.

Prior to accepting this position with Revolution Supply, French served as national sales manager of UHP Tires at Toyo Tires USA and as general manager at OZ Wheels USA.

French will be located in an Orlando, Fla.-based sales office.